You’ve probably heard all the experts say that you need to create regular content online to attract clients. So you get creative and spend time writing social media and blog posts or filming videos, and so on.
Then you put that content out in the world where it reflects your business strategies, creativity, and a personality for your brand. All of this content is potentially part of your brand’s intellectual property. It’s important to look at how you can best protect this asset. In this episode, I outline five steps to help you protect your company’s content.
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In this episode:
[02:35] – Danielle reveals the first step to help you protect your content.
[03:44] – Does your content include copyrightable material?
[04:34] – You need to be aware if you’ve entered any contracts that impact your rights to the content.
[05:49] – Look at your website terms and conditions. They should state that you own the content and describe what, if any rights, you grant to the user.
[06:31] – Does a third-party create content for your company? Clarify who owns the content.
[08:10] – Take a look at the terms for third-party websites and services you use for publishing your content.
[08:34] – If you use stock photography in your content, review any agreement terms.
[09:21] – Danielle discusses step three: educating your audience on your rights and how they can use your content.
[09:52] – Beware of these potential issues if you post images online and have concerns about others using them.
[10:29] – Create an intellectual property strategy. Danielle goes over a few areas of consideration.
[12:13] – Use these tips to help you monitor your content for potential infringement.
[13:24] – What should you do if you find someone infringing on your rights?
[15:05] – Danielle offers advice for using a DMCA takedown request in case the infringer is unresponsive or unreachable.
[15:48] – If all other avenues of taking down infringing content fail, reach out to a lawyer.
[16:36] – Danielle quickly recaps each of the five steps.