Entrepreneurs and content creators often need to use the likeness of other people in their business. But you can’t just grab it and go. You need permission first; otherwise, you could expose yourself legally. Today, I’m talking about likeness releases so you can protect yourself and your business.
What is a likeness release? What does it cover? What protection does it offer? How common is it, and what key points should you be on the lookout for before signing one? I discuss all of this so you can get comfortable with release language and have a better understanding of when and how to use releases.
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In this episode:
[01:53] – Danielle defines what a likeness release is and what it can be used for.
[03:01] – How are likeness releases typically structured?
[05:13] – Releases typically include authorization of some sort, as well as a release provision.
[06:13] – Danielle discusses her recommendations for how to use releases.
[07:58] – If you’re asked to sign a release, Danielle shares some suggestions to protect yourself.
[08:40] – What are some common places where you may find likeness release language?
[09:10] – Bloggers and influencers should check these stipulations in release language within sponsored content agreements.
[10:13] – Website owners will want to obtain a likeness release for these uses.
[10:27] – Because releases come up in a lot of scenarios, make sure you’re comfortable with and understand these three areas.
[10:58] – Danielle covers the action steps for this episode.