Sponsored posts, amirite? We know that bloggers love how a sponsored post can supplement their income. But we also know how uncomfortable some bloggers feel in incorporating this type of content. We’re here to tell you it doesn’t have to be that way. There’s a common belief that sponsored content doesn’t perform as well as nonsponsored […]
Pricing
5 Tips to Boost Engagement on Your Blog Posts
In our introduction to the PRICE™ Method, we talked about how engagement is one of the key metrics in the framework. Remember, engagement is any native action that a member of your audience can take to interact with your content. For example, on a blog post, it may be comments, clicks or a social share. […]
How to Measure the Success of Your Sponsored Campaigns
Between conferences and Facebook groups, we get to hear a lot of behind-the-scenes stories from bloggers. Unfortunately, this is a story we’ve heard far too frequently. Tell us if this sounds familiar. Liz Wakefield, a lifestyle blogger, gets an offer for a campaign to promote a new product. Liz loved the product and created amazing […]
Why Engagement Is One of Your Blog’s Most Important Metrics
We’ve introduced you to the PRICE™ Method, discussed calculating potential impressions and reach, talked about measuring your personal investment in your sponsored content and reviewed how your content influences your pricing. In the coming weeks, we’ll continue our discussion of PRICE, but right now it’s time to talk about the final step in the PRICE™ Method: […]
How Your Content Influences Your Pricing
We’ve introduced you to the PRICE™ Method, discussed calculating potential impressions and reach, and talked about measuring your personal investment in your sponsored content. Now it’s time to talk about the next step in the PRICE™ Method: Content. In every campaign, you have specific deliverables to perform for the client. It may be a blog post, […]
