Listen to this episode of Simplifying Legal for Small Business Owners using the player above or check it out on Apple Podcasts, Google Podcasts, Spotify, or wherever you get your podcasts. For the last few episodes, I’ve talked a lot about marketing and complying with the Federal Trade Commission for the legal side of your […]
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Episode 046 – Marketing with Income Claims
Listen to this episode of Simplifying Legal for Small Business Owners using the player above or check it out on Apple Podcasts, Google Podcasts, Spotify, or wherever you get your podcasts. Income claims are so common in the online business world. I see it in online courses, group programs, and service offers, and there’s been […]
Episode 045 – Using Testimonials
Listen to this episode of Simplifying Legal for Small Business Owners using the player above or check it out on Apple Podcasts, Google Podcasts, Spotify, or wherever you get your podcasts. What is social proof? The concept focuses on how people adopt others’ actions to reflect correct behavior in a social situation. So if someone […]
Episode 044 – FTC Disclosures
Listen to this episode of Simplifying Legal for Small Business Owners using the player above or check it out on Apple Podcasts, Google Podcasts, Spotify, or wherever you get your podcasts. The Federal Trade Commission is here to protect against unfair and deceptive advertising practices. And their job includes sponsored content and affiliate marketing. In […]
Episode 043 – Working with Subcontractors
Listen to this episode of Simplifying Legal for Small Business Owners using the player above or check it out on Apple Podcasts, Google Podcasts, Spotify, or wherever you get your podcasts. Plenty of small business owners use an individual or business to carry out a portion of their work. These subcontractors can become part of […]
