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Blog

By Businessese

Trademarks and Blogging: What You Should Know

You’ve hit upon the perfect business or product idea, come up with a brilliantly clever name for that business or product, developed branding that is memorable and instantly identifiable, and begun the work of marketing to your targeted audience. You’ve got this. You’re well on your way to success! It’s all clear sailing from here […]

Filed Under: Business Tagged With: intellectual property, trademark

By Businessese

Intellectual Property: All About Copyright

Imitation is the sincerest form of flattery. Everything that needs to be said has already been said. I’m sure you’ve heard these quotes before, and it’s true that it’s difficult to create something entirely fresh and new (especially when you are pushing out content on a regular basis). We are continually inspired by and build […]

Filed Under: Business Tagged With: copyright, intellectual property

By Businessese

FTC Disclosures: How to Stay Compliant

blogging disclosures

You may have read that the Federal Trade Commission is cracking down on social media influencers who don’t properly disclose sponsored posts, recently sending out a round of letters alerting offenders that they could be fined up to $40,000. Yikes! That’s a lot of dollars potentially lost for failing to mention that piece of free […]

Filed Under: Business Tagged With: FTC compliance, FTC disclosures

By Businessese

Writing for SEO: Writing for Search Engines AND Humans

Once upon a time, not so very long ago, the common advice for getting more eyeballs on your website was simple: publish regularly, and comment on and link to other sites. The writers on those sites would then generally return the favor. A lot has changed in the last decade, and the internet is now […]

Filed Under: Business Tagged With: search engine optimization, writing for SEO

By Businessese

Making Yourself Discoverable and Available

Those of us of a certain age grew up hearing: if you build it, he will come. To a certain degree, that might be true. After all, if you didn’t spend all that time, effort and passion building your business, it wouldn’t exist for others to find. We’ll give you that much. But after pouring […]

Filed Under: Business Tagged With: blogging tips

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