You’ve hit upon the perfect business or product idea, come up with a brilliantly clever name for that business or product, developed branding that is memorable and instantly identifiable, and begun the work of marketing to your targeted audience. You’ve got this. You’re well on your way to success! It’s all clear sailing from here […]
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Intellectual Property: All About Copyright
Imitation is the sincerest form of flattery. Everything that needs to be said has already been said. I’m sure you’ve heard these quotes before, and it’s true that it’s difficult to create something entirely fresh and new (especially when you are pushing out content on a regular basis). We are continually inspired by and build […]
FTC Disclosures: How to Stay Compliant
You may have read that the Federal Trade Commission is cracking down on social media influencers who don’t properly disclose sponsored posts, recently sending out a round of letters alerting offenders that they could be fined up to $40,000. Yikes! That’s a lot of dollars potentially lost for failing to mention that piece of free […]
Writing for SEO: Writing for Search Engines AND Humans
Once upon a time, not so very long ago, the common advice for getting more eyeballs on your website was simple: publish regularly, and comment on and link to other sites. The writers on those sites would then generally return the favor. A lot has changed in the last decade, and the internet is now […]
Making Yourself Discoverable and Available
Those of us of a certain age grew up hearing: if you build it, he will come. To a certain degree, that might be true. After all, if you didn’t spend all that time, effort and passion building your business, it wouldn’t exist for others to find. We’ll give you that much. But after pouring […]
