• Skip to main content
  • Skip to footer
  • Checkout
  • My Account
  • Access Your Purchases
    • Access Your Templates
    • Access Your Courses

Businessese

Translating the legalese and handling the fine print

  • Home
  • Shop
    • By Business Type
      • Bloggers & Influencers
      • Business Coaches & Consultants
      • Business Owners
      • Copywriters
      • Freelance Content Creators
      • Graphic & Website Designers
      • Health Coaches
      • Pharmacist Consultants
      • Registered Dietitians
      • Service Business Owners
      • Social Media Managers
      • Virtual Assistants & OBMs
    • By Business Activity
      • Adding a Lead Magnet
      • Building a Membership Site
      • Building a Website
      • Hiring Team Members
      • Marketing on Instagram
      • Monetizing a Blog
      • Protect Your Content
    • By Document Type
      • All Legal Templates
      • Client Agreements
      • Website Policies
      • Independent Contractor Agreements
      • Nondisclosure Agreement
      • Likeness Release
      • Sponsorship Contract
      • Everything Else
  • Podcast
  • Blog
  • About Businessese
    • License Our Forms
    • Affiliate Program
      • Affiliate Area
  • Subscribe
  • Contact
  • Login
    • Access Your Templates
    • Access Your Courses

By Businessese

How to Price Your Sponsored Content

Influencer marketing is big business right now, but one big question remains for bloggers:

How much should I charge for my sponsored content? 

There are a ton of resources that offer a formula that you can use, but a one-size-fits-all approach to pricing fails to take a lot of important factors, like niche and engagement, into consideration.

Introducing the PRICE™ Method

We've been working in the influencer marketing industry for years and have extensive experience setting pricing for influencers. Based on this experience, we created the PRICE™ Method. We want to show you what's important to your clients and what's not.

Rather than give you a formula that may not maximize your pricing, we created the PRICE™ method to give you an individualized way to determine pricing. Our framework considers your individual information and applies it to the unique deliverables for each campaign. Our goal is simple: help you maximize your income by knowing how to set prices for your sponsored content.

What is PRICE™?

The PRICE™ Method considers five areas to help influencers set their pricing.

Potential Impressions

The total followers for the relevant social channels. This is is often the only thing that people consider when setting their pricing, but for the PRICE™ Method, it's the first step.

Reach

How many people see your sponsored content? What percentage of your audience actually sees your content after it goes live? You need to dive into your analytics for this step.

Investment

How much time are you investing into the campaign deliverables that you are creating? You may need to charge more for an original recipe than a post that simply features product messaging.

Content

What campaign deliverables are you being asked to create? Price each deliverable separately so that you can best negotiate.

Engagement

The most important aspect in the PRICE™ Method is engagement. You need to calculate your engagement rates on your content and know the average cost per engagement.

How to Price Your Sponsored Content

Share this post:

Share on FacebookShare on PinterestShare on TwitterShare on LinkedIn

Filed Under: Pricing Tagged With: price, pricing for influencers, pricing sponsored content

Footer

Let’s Connect

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest

© Copyright 2021 · Businessese · All Rights Reserved ·Terms of Service and Privacy Policy ·Affiliate Program Terms ·Accessibility Statement

 

The only system you’ll need for maximizing your sponsored post income.

Learn more and join the course here

 

Everything you need to create campaign closing reports that WOW your clients.

Learn more and join the course here

 

Register for The Webinar!

Grab your spot! Seats are limited!
 

Full name*
Email*

 

 

Register for The Webinar!

Grab your spot! Seats are limited!

Full name*
Email*

Register for The Webinar!

Grab your spot! Seats are limited!

Full name*
Email*

Register for The Webinar!

Grab your spot! Seats are limited!

Full name*
Email*

Register for The Webinar!

Grab your spot! Seats are limited!

 

Full name*
Email*