Reach is how many people see your published content.
Think of potential impressions as the number of people who might see your content. Reach is the number of people who actually see it.
For example, if you have 50,000 unique monthly visitors on your blog, your potential impressions for a blog post would be 50,000. After the post is published, you can verify the reach of the post in Google Analytics. For this hypothetical, we'll say the post received 1,200 views, which would be your reach for that post. Therefore, the content reached 2.4% of the potential impressions.
You may be thinking to yourself, “Great. Knowing my reach is awesome, but how does it help me if I don't know until after I publish my post?” That's simple: knowing your historic reach will allow you to predict how your posts will do in the future.
To do this you need to dive into analytics to see how your posts typically perform. This will help you to calculate average reach.
Why is reach so important?
We think reach is one of the most important factors in the PRICE™ Method. It's especially important for bloggers with smaller audiences who want to command a higher price and increase their income from sponsored posts.
Take a look at this example and tell us who you would want to hire.
Even though the second blogger has fewer potential impressions, her average reach is much larger and her cost is lower. From our experience, brands are far more interested in reach than potential impressions, especially when you can quantify it.
[clickToTweet tweet=”Bloggers, do you know why you should measure the reach of your sponsored posts?” quote=”Bloggers, do you know why you should measure the reach of your sponsored posts?”]
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