We've introduced you to the PRICE™ Method, discussed calculating potential impressions and reach, and talked about measuring your personal investment in your sponsored content. Now it's time to talk about the next step in the PRICE™ Method: Content.
In every campaign, you have specific deliverables to perform for the client. It may be a blog post, a Facebook recipe video or a story on Snapchat that integrates the product. (Oh wait, that could be Instagram now too!) When you consider this prong of the PRICE method, we want you to consider all of the different kinds of content that you create and the quality of that content.
Segmenting your content
First, we want you to consider all of the channels on which you create sponsored content.
Next, consider the types of content you post on each channel, if they require different levels of your time and talent. Consider each of these types of content to be a segment within the original channel. Here's an example of what that may look like.
When you set your rates, remember that your pricing can vary within your channels. It may take you far longer to create an original recipe post for your blog than it does to integrate a product into a story without a recipe. In that example, it is reasonable that the recipe would cost more.
Aim for high-quality content.
Most importantly, consider the quality of your content when you are reviewing this factor within the PRICE™ Method system. If you create stunning visual images, you can charge a higher rate than someone with average photos. But remember, don't charge premium prices for your content if you aren't creating posts with top-level quality.
If you feel like your content quality could use an upgrade, look into courses or posts on compelling copywriting and photography tips. We also recommend Canva and styled-stock photography sites if you want to give your images a boost.
[clickToTweet tweet=”Learn how your content influences the rate you should charge for your sponsored posts” quote=”Learn how your content influences the rate you should charge for your sponsored posts”]