Finally. A complete system for maximizing your sponsored content income by setting the right rates, marketing your strengths, and negotiating like a pro.
If you're a blogger looking to generate more income from your sponsored posts without adding more work to your tight schedule, we have the answer.
Don’t laugh! We know what you're thinking. If only it was that easy...
We know you may be feeling a little skeptical. So, before we tell you more, we want you to have a moment of truth with yourself and ask these questions:
- Do you have an easy way to set the rates for your sponsored content?
- Do you know which analytics matter most to brands?
- Do you know how to market your services directly to the brands you want to work with?
- Are you comfortable negotiating for your rates?
If you answered no to any of these questions, keep going. There's an easier way, we promise.
If you are building a business around your blog, sponsored content is one of the most common ways to generate income. And, since you're an influencer, we're sure you've seen the headlines and heard the talk:
- Blogging is dead.
- Brands just aren't paying influencers anymore
- Influencer marketing peaked and brands aren't using it anymore.
When we see these headlines, our stomach drops for a second and we click 'em too. But here's the thing: they just aren't true.
Influencer marketing is THRIVING. Look at these stats:
- Almost half of consumers use ad block technology. (Source) To reach their target audience, brands often turn to influencers. (Yeah, we're looking at you!)
- Know why they use influencers? Because 92% of people trust the recommendations they receive from an individual. (Source) (Yup, still looking at you!)
- 81% of brands who have used influencer marketing found it effective. (Source)
- 59% of brands said they planned to increase their influencer marketing budgets in 2016. (Source)
Blogging is far from over. Instead of worrying about the end of the market, we want you to refocus on how you are going to get a bigger piece of those increased budgets!
“Businessese is one of my most trusted resources when it comes to pricing and negotiating my blogging services. Their business and legal experience make them a wealth of knowledge about how to negotiate effectively and set rates that reflect your worth.” Lindsay Livingston, The Lean Green Bean
But how do you do it? How do you maximize your income from sponsored posts when the brands dictate the rates?
Simple. Know what you're worth. Market the right way. Master the art of negotiation to make sure you get the right rates.
“I’ve contacted Businessese multiple times regarding pricing, sponsored posts, and negotiation. I can always depend on their expertise and advice. Businessese is an extremely valuable resource and can help you overcome any apprehensions or confusion regarding rates and working with brands.” Gina Harney, The Fitnessista
Let us guess. You have no idea how much you should be charging for your sponsored content.
We know. Trust us, we know. So much of the influencer marketing world seems like a big secret. A secret formula to determine your rates. Rumors about what really matters to brands. Wondering how to get noticed by brands.
Conflicting information abounds, right? If you ask about pricing your services in a Facebook community for bloggers, you'll get ten different answers on how to set your rates. Why is there no consistency?
We wish the answer was simple, but it isn't. Influencer marketing is still a relatively new industry. The things that were important five years ago (Pageviews! Pageviews! Pageviews!) don't hold the same weight that they did before.
And the most important factor is YOU. You can give the same campaign deliverables to ten different bloggers and the variety in the results will astound you. You bring a unique style to your content. Your personality. Your authentic voice. Your special sauce.
So what's a blogger supposed to do? Don't worry; we've got you covered.
Introducing Get Your PRICE.
The only system you'll need for maximizing your sponsored post income. It's a three-pronged approach: pricing, marketing, and negotiation. We're going to guide you through everything you need to work with brands on the kinds of campaigns that are perfect for you and your audience.
“Businessese is my go-to resource whenever I need help with pricing, sponsored posts, and contracts. They always explain everything in detail and in a way I can understand it. You’ll definitely be able to properly price yourself after putting their expertise to use.” Nicole Culver, Blissful Bites Podcast and founder of the Food Entrepreneur Summit
Okay, tell me more about the course.
Get Your PRICE is a self-paced course, with 5 modules that are jam-packed with everything we know about setting rates for your sponsored content, marketing your services, and negotiating the best possible deals for yourself. It's 100% online, but we've also set up a private Facebook community where you'll have regular access to us and we're happy to answer your questions.
Here's what you'll learn in each of the modules:
The first step in the system is learning the framework we use to set rates. Here's a sneak peek: we don't use pageviews! The PRICE Method is the basis of how we market and negotiate, too, so it is really important to us that you fully understand the elements and how to apply them.
Plus, we have written materials for you.
Confession: Danielle loves spreadsheets. There's just something soothing about creating the formulas and watching everything unfold when you enter the data, you know? No? You don't get it? Not into spreadsheets? Okay, we realize that not everyone is a big Excel nerd like Danielle, so we've created spreadsheets for you to help with all of the calculations that we recommend along the way. They're in both gsheet and Excel format, so you can choose the version that you are most comfortable working with.
We also have worksheets and cheat sheets to help you throughout the course. You'll be able to download or save them. Or, if making color-coded binders is your jam, you can print them and use them whenever you get a new campaign offer.
Ugh, this seems like a lot. How long is this going to take?
First, the videos will take you about three hours. Then, you'll spend some time crunching your numbers. (We estimate you'll spend an hour or two on this step.) And if you ever need a little refresher, you'll have lifetime access to the content.
After that, you'll be able to set rates that best reflect you as an influencer and the kind of content that you create. (We don't rely on a paint-by-numbers formula, so you will have to learn our method and how to apply it! But once you get it down, you'll be able to look at any campaign and confidently set your rates.) Then you can tweak your existing marketing materials and maybe create some new ones. After that, it's off to the races.
Yes, by dedicating just half a work day to learning the PRICE Method, you'll be ready to get paid exactly what you're worth for your sponsored content.
But that's not all! If you enroll now, you'll receive a special bonus!
If you work directly with a brand for a sponsored campaign, you should send them a report at the end of the campaign to discuss the results.
We know that reports are often an area that bloggers ask for help with, so we created a mini-course, Closing Strong (value $49) to show you how to create beautiful campaign reports and what you should include. You'll receive the one-part video training, a spreadsheet template to help you calculate your results, a report template, and a sample report to show you how to customize it.
Okay, all of this sounds great, but what does it cost?
For a one-time payment of $299, you'll receive products valued at $1,546:
- The Full Get Your PRICE system, including modules on pricing, analytics, marketing, and negotiations;
- Spreadsheet templates in both excel and Google Sheets
- Closing Strong
